About

Connector and Translator

Wolfgang Müller · SEO · Online Marketing · Content & PR · Munich

Wolfgang Müller

As an external partner with an insider mindset, I hold the throughline between individual pieces of content and brand logic — and translate internal expertise into external relevance: 10+ years in SEO & content marketing.

Three Movements

The Journalistic Roots

FOCUS Online, Associated Press, freelance journalist — this explains the ability to turn expertise into a story. The "translator" role is a learned profession, not a claim.

Leadership in SEO & Content Strategy

Head of SEO at mybestbrands, Head of Content Strategy at Catbird Seat — the analytical, structured side: thinking in systems, measuring what gets done.

External Partner with an Insider Mindset, Lived

As Senior Communications Manager at matrix technology GmbH: editorial content and SEO optimization for tech, IT, and finsurance topics, working closely with the company's subject-matter experts — the same model, this time as a part-time in-house role rather than a freelance engagement.

Career

  1. Since 09/2018 — Founder & Owner, Doctor Hub Online Marketing, Munich — SEO and online marketing consulting.
  2. 06/2021–12/2023 — Senior Communications Manager (part-time), matrix technology GmbH, Munich — editorial content and SEO optimization for IT, tech, and finsurance topics, working closely with the company's subject-matter experts.
  3. 07/2017–08/2018 — Head of SEO, mybestbrands GmbH, Munich — technical and disciplinary lead of the SEO team, developed the SEO strategy.
  4. 06/2015–07/2017 — Head of Content Strategy, Catbird Seat GmbH, Munich — online marketing strategy, client development, content planning.
  5. 12/2012–05/2015 — PR Consultant, ergo Kommunikation, Munich — key account management, content development, PR concepts, media relations.
  6. 12/2010–12/2012 — PR Editor, ergo Kommunikation, Munich — content production, newsletter and website concepts.
  7. 02/2009–11/2010 — Freelance Journalist — industry reporting on energy and technology.
  8. 2006–2009 — Editor, FOCUS Online / FOCUS news magazine, Munich — Science, Business, and Real Estate/Finance desks.
  9. 04/2008–05/2008 — Editor, AP – Associated Press, Frankfurt am Main.
  10. 09/2005–04/2006 — Live-Ticker Editor, BUNDESLIGA.DE.

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